Clare Lee — AI UX Designer

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Walk me through your best work.

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An AI-powered shopping experience for brands — bringing the best of the in-store sales associate experience online.

Nov 2024 – Dec 2025

Shipped

Brand Agents: AI-Powered Conversion

0 to 1Agent FrameworkGenUX LibraryResearch

1.52×Conversion lift

76.5%Session success

100+Active agents

0 to 1From concept pitch through strategy, partner onboarding, build, bug-bashing, and delivery. Owned end-to-end.

Research45+ user research sessions — from planning to interviews, synthesis, and analysis. Design-led.

Agent Mode FrameworkDefined common UX archetypes based on user intent — identifying recurring scenarios and establishing design principles for agentic behavior.

GenUX LibraryDefined generative UX component patterns that map to each agent mode — reusable, scalable, and consistently applied across all brand partners.

Message me for the full case study.

Learn more about Brand Agents ↗

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What are you currently working on?

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Designing the future of how publishers monetize in an AI world.

2025 – Present

📡

UI placeholder — Publisher Platform

In progress

Microsoft AI Monetization for Publishers

Publisher Content MarketplaceMicrosoft MonetizeMedia Marketplace

Publisher Content Marketplace ↗Exploring how AI builders and publishers license premium content.

Microsoft Monetize ↗Making complex supply-side operations intuitive for publishers through AI-focused Copilot features.

Media Marketplace ↗Reimagining the media planning experience.

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What's your earlier Microsoft work about?

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I focused on simplifying Microsoft Advertising for SMB customers, reducing friction to jump start their first working campaign.

2020 – 2023

🔒 NDA

SMB Advertising Experiences

Smart PagesAuto Conversion GoalsEnd to End Design50+ User Interviews

3×Attributed conversions

~$25MRevenue impact

Smart PagesDesigned end-to-end from discovery through launch — 50+ user interviews across multiple research rounds, reaching 4,000+ active pages. (Deprecated 2024)

Auto Conversion GoalsRedesigned the conversion tracking setup flow using auto-goal detection, achieving 2.4× active tag rate, 2.7× conversion detection, 3× attributed conversions, and ~$25M in revenue impact.

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Can I see the full case studies?

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Most of my work is under NDA, but I'm happy to walk you through it. Reach out and I'll share what I can, case by case.

✉ Let's connect

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What came before Microsoft?

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Started my career doing end-to-end client work in Seattle, then a little side project that got out of hand.

2018 – 2019

Plain Concepts — UI/UX Designer

Client WorkMicrosoft AI LabEnd to End UX

End-to-end UX design in Seattle, including Microsoft AI lab initiatives. That's where the Microsoft thread started.

Learn more about Plain Concepts ↗

2017 – 2019

The Pimple Popper Game

iOS / AndroidUnity 3DDesign + Dev

187K+Downloads

GameplayDesigned and developed solo — from concept to App Store. 187K+ downloads across iOS and Android.

README.md

Clare Lee v3.1

UX Designer · human

↗ LinkedIn ↗ Resume

I'm Clare, a UX designer who has spent a lifetime bridging gaps. Between cultures. Between users and businesses. And now between AI and humans.

▶ version history

v1.0.0Madison, WI.

Initial release.

v1.1 — v1.8Seoul & Tokyo.

Multilingual patches applied.

v1.8 — v2.2Boston.

B.A. in Media Arts and Sciences. Interdisciplinary thinking package installed.

v2.3 — v2.7Seattle.

UX design module installed. Career: deployed. Acquired by Reginald Inc.

v3.1 ✦New York.

Running in production. Best version yet.

🧘 yoga

🐱 Reginald (cat, CEO)

🎨 gallery hopping

🎬 film

🤓 anime & webtoons